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FOR IMMEDIATE RELEASE:

Sheila Veits Roth

Media Relations Specialist (513) 629-1388

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W&S Financial Group Distributors Enhances Website

Improved online presence benefits financial professionals and their clients

CINCINNATI — January 25, 2012 — W&S Financial Group Distributors, Inc. (W&S Financial Distributors),the wholesale distributor of annuities and life insurance from Western & Southern Financial Group (Western & Southern) member companies, today announced the enhancement of WSFinancialPartners.com.

“We have bolstered our portal with new content that enriches the site’s form and function for both financial professionals and the public. There is now improved access to valuable information about maximizing Social Security benefits, Roth IRA conversion opportunities and more,” said Mark E. Caner, MBA, AEP, ChFC, CLU, CFP®, president of W&S Financial Distributors. “Financial professionals also will be better equipped to serve clients with consultative and customer-centric resources now available on the site.”

Improvements have been incorporated in the site’s content, graphics, navigation and search. Specific enhancements include:

  • Updated drop-down navigation;
  • Easy access to all product information;
  • Public access to common forms; and
  • Streamlined log-in access for financial professionals.

“Guided by our customers’ expectations, these enhancements advance our goal of providing user-friendly services that help people invest for, live in and manage risk during retirement,” said Caner.

WSFinancialPartners.com is the website for Integrity Life Insurance Company, National Integrity Life Insurance Company, Western-Southern Life Assurance Company and W&S Financial Distributors, all members of Western & Southern.

About W&S Financial Group Distributors, Inc.
W&S Financial Group Distributors, Inc. (www.wsfinancialpartners.com) distributes fixed, variable and immediate annuities and life insurance products from Western-Southern Life Assurance Company, The Western and Southern Life Insurance Company, Integrity Life Insurance Company and National Integrity Life Insurance Company, all member companies of Western & Southern Financial Group, Inc. Variable products are distributed through Touchstone Securities, Inc.* Marketing through a national network of broker-dealers, financial advisors, independent agents and financial institutions, W&S Financial Group Distributors assists financial professionals in helping individuals invest for, live in and manage risk during retirement.

*A registered broker-dealer and member FINRA/SIPC.

About Western & Southern Financial Group
Western & Southern Financial Group (Western & Southern) is a Cincinnati-based Fortune 500 diversified family of financial services companies with assets owned, managed and under care in excess of $51 billion as of Sept. 30, 2011. Western & Southern’s six life insurance companies (The Western and Southern Life Insurance Company; Western-Southern Life Assurance Company; Columbus Life Insurance Company; Integrity Life Insurance Company; The Lafayette Life Insurance Company; and National Integrity Life Insurance Company) maintain the following ratings for financial strength: Standard & Poor’s AA+ Very Strong (currently the highest rating held by any life insurance company and making Western & Southern one of the eight highest-rated life insurance groups in the world), A.M. Best A+ Superior, Fitch AA Very Strong and Moody’s1 Aa3 Excellent. With a heritage dating to 1888, the group’s affiliates also include Capital Analysts Incorporated;2, 3 Eagle Realty Group, LLC; Fort Washington Investment Advisors, Inc.;2 IFS Financial Services, Inc.; Touchstone Advisors, Inc.;2 Touchstone Securities, Inc.;3 and W&S Financial Group Distributors, Inc. For more information, visit www.westernsouthern.com. Western & Southern is the title sponsor of the Western & Southern Open (www.wsopen.com) tennis tournament, a premier event in the U.S. Open Series featuring the world’s top-ranked professional male and female players.

1 Lafayette Life is not rated by Moody’s.
2 A registered investment advisor.
3 A registered broker-dealer and member FINRA/SIPC.

Ratings refer to the claims-paying ability of the insurance company and not to the safety, stability or performance of any investment product.