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Key Financial Priorities to Help Keep Your Business on Track

Small Business
female business owner runs staff meeting after analyzing the key financial priorities of her company

Running your own business can make you feel like the ringmaster of a three-ring circus. The upside of this? There's never a dull moment. The downside? Same as the upside. The trick to avoid being trampled by a wayward elephant is to know how to set your financial priorities.

These wayward elephants can take many forms in a small business, including high employee turnover, the death of a key executive or partner, business ownership issues and the lack of a business succession plan or an exit strategy. And these hazards must be addressed to help keep your business on track.

Fortunately, you don't have to tackle them simultaneously. While they're all high-priority matters, you can organize a one-step-at-a-time approach around the most probable timing of when these issues might begin to develop or become more expensive.

Taming Turnover

High employee turnover can keep your business from growing in size and profitability from the very beginning. Sales cannot be generated, customers cannot be served and products cannot be adequately produced when you're always playing catch-up to maintain a fully trained workforce. Besides base pay, basic employee benefits — like a retirement plan, life insurance and health insurance — play a vital role in keeping workers on board.

As a result, putting an efficient and attractive employee benefits package in place can help provide the staffing continuity you need to achieve your financial objectives. Retirement plans and insurance policies don't have to be costly to you. For example, a profit-sharing 401(k) can give you flexibility over how much you contribute on your employees' behalf.

Succession Planning

The untimely death of a key person (an employee who is vital to a business or organization) can happen at any time — and without warning. Key person insurance, which is owned by the company, is designed to provide a shot of liquidity to your business to help it weather the financial storm caused by the unexpected loss of someone whose role is vital to managing the company's day-to-day financial priorities.

Key person insurance can also enable the company to purchase any ownership interest the deceased key person may have had from the estate. But this would generally require having a buy-sell agreement in place, a contract that can also help you deal with other kinds of wayward elephants.

For example, if you and a business partner have a falling-out — and your partner wants to leave — the buy-sell agreement would dictate how you could buy out your soon-to-be-former partner's equity stake. It doesn't cost anything to create a buy-sell agreement (aside from possible legal fees), so it makes sense to put one in place as soon as you divide your ownership of the business.

Build Your Team

The lack of a business succession plan is a slow-moving problem that occurs when you don't build a solid team who can take over in your stead. It might not be your highest immediate priority unless you're approaching retirement — but it's still a crucial consideration.

Business succession planning is also key to addressing the lack of an exit strategy. Just about any exit strategy requires you've equipped one or more key managers to take your place when you're ready to retire.

If your exit strategy is to sell your company to an external buyer, that buyer will want to know the business won't fall apart the minute you step out the door. Similarly, without succession planning, you've possibly lost the option to exit by selling your company to key employees who are prepared and eager to run it.

Remember, you don't need to address all your financial priorities at once. But to help keep your three-ring circus successful over the long haul, you'll need to tackle them in an organized, logical fashion.

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