Help Protect Our Families

As a financial professional, how can you help your clients plan for a more financially secure future during this challenging time of the COVID-19 pandemic? Through our participation in the Help Protect Our Families campaign, Columbus Life is committed to providing you with the resources you need to understand how the pandemic has affected the insurance industry, implement current best practices and improve your advisor-client relationships.

The life insurance industry associations (ACLI, Finseca™, LIDMA, Life Happens^SM, LIMRA^®, LOMA^®, MDRT^®, NAIFA^® and NAILBA) have teamed together to support life insurers and financial professionals in helping Americans get the coverage they need to adequately protect their families right now, during this stressful time of financial uncertainty. Help Protect Our Families is their collective initiative, featuring curated content and tools designed to help financial professionals find the life insurance resources they need.

Resources to Help Your Clients Get the Life Insurance Coverage They Need

The Year of Living Permanently

2020 has provided some of the best examples of the power of permanent life insurance. Here are a few of these examples.

Life Insurance Is About Life

In addition to its death benefit, life insurance can provide flexibility to cover unexpected or expected expenses now and in the future.

Why Both Partners Need Coverage

Helping clients understand the value of covering a stay-at-home spouse.

Woman discussing life insurance with her advisor

Why Have the Life Insurance Conversation With Your Clients?

95% of clients surveyed — who feel they have the appropriate amount of life insurance — say they receive value from working with their advisor.

Couple discussing life insurance with their advisor

How to Sell More Life Insurance

We asked some of the best minds in the industry how to sell more life insurance. Here is what they told us.

Mother researching life insurance options

How to Find Opportunities During Difficult Times

No one would say going through a pandemic is easy or recommend it as a best business practice. Yet, it happened. To everyone.

Individual meeting virtually with their advisor

Preparing for Your First Virtual Meeting With a Prospective Client

Video conferencing is highly susceptible to distractions. Find out how to keep your prospect engaged throughout the meeting from a Court of the Table member whose motto is to “always be closing.”

Financial Inclusion and the Underserved Life Insurance Market

COVID-19 boosted adoption of life insurance products in the United States, but carriers will likely need to do more to close the coverage gap. Our new survey reveals what happened and the possible market implications.

Join a Company Built for Times Like These

As a financial professional, you need a strong foundation on which to grow your business. Discover how Columbus Life’s competitive products, innovative technology and heritage of strength can help you achieve new levels of success with your clients.

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IMPORTANT DISCLOSURES

The views and opinions of third-party content providers are those of the author and not Western & Southern Financial Group or its member companies (“the Company”). Information provided is general and educational in nature and we do not guarantee the accuracy of nor assume any responsibility of the content. It is not intended to be, and should not be construed as, legal or tax advice. The Company disclaims any liability arising out of your use of, or reliance on, the information.