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Independent financial professionals are at the center of everything we do — from our competitive compensation and recognition programs, to our innovative technology and focus on high-touch relationships. 

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What is the best part about working for Columbus Life?

JJ MILLER: Oh, I think the best part, clearly, is the people you get to know and the relationships you get to build. I absolutely love all the relationships that I’ve built over the last 9 years with producers. I have so much fun going to company conventions and being with producers. And when they come and visit, and when I go out to their offices and visit with them. 

STEVE: What really makes us stand out above and beyond that is the people that are at Columbus Life. You know I feel very fortunate and privileged to come into work every day with a group of people that truly care about their job. 

SHARON: I think it’s definitely the people. The people at Columbus Life are genuine and caring, and truly, truly a family-oriented company. I have worked for the company 20 years and have had some difficult times in my personal life with death and different things of close family members, and Columbus Life has always been there for me.

SHANNON: I’ve had agents who have come into the office to visit. And the one thing that I’ve heard over and over again is that the company feels like a family to them. And I think that’s really important, you know, and it’s something that they can take back and really feel good about selling to their clients.

MORGAN: Our people are extremely professional, and unlike some of our competitors, extremely accessible where it’s very easy to reach out and speak to them.

STEVE: Most independent agents probably are appointed or affiliated with 8 to 10 companies. They tend to do business with maybe four or five of those companies, but they really want to do and prefer to do business with one or two of them. And we work very hard to be the one or two that they really want to do business with.

AARON: We’ve embraced technology with Columbus Life. We start with an e-application, we have a mobile app for our producers. We’re doing e-policy delivery. We’ve made the entire process paperless. Within 24 to 48 hours, we have a policy back out to you in the form of a digitally delivered policy and the producer’s getting paid on that very, very quickly. 

SHANNON: Columbus Life is unique because we are a small company with the financial strength of being a part of the Western & Southern Financial Group. And what that affords to our clients, you know, is that they don't have to choose, do I want the financial strength of a big company or do I want that personal service of a small company? With Columbus Life, our producers and clients get both.

JJ MILLER: We have great financial strength, we have very, very good products, but a number of companies have that. Where we differentiate ourselves is really the people that we have that are great relationship builders.

WARD: That’s the closing lynchpin in every conversation that I have with a producer. Because they want to know who you are. They want to have that comfort in knowing that the product that they put their client in, they can have confidence knowing that carrier’s going to be there to follow through on that promise.

STEVE: Whether it’s our Advanced Markets team, it’s our internal sales desk, our external sales team, our Underwriting and New Business Team. I think they all have a desire to have a personal relationship and connection with the agents that work with Columbus Life to provide them the best, fastest, most efficient service that they can find anywhere. 

SHANNON: You know, they can pick up the phone and they can get a hold of any underwriter, any manager, anybody on the sales team, you know? And the folks that they're calling know who they are. There's a relationship there that they're able to build, that they're just not going to get, you know, with the big-name companies.

WARD: For any carrier, there are what I call the three Ps of success. You’ve got to have product, you’ve got to have payout, and you got to have people. Where the really successful carriers separate is on the people. That’s the hardest area to get right, and that’s an area that we’ve got right.

Contributor is affiliated and appointed with Columbus Life Insurance Company. Personal views and opinions expressed are those of the contributor and do not necessarily reflect the views of Columbus Life Insurance Company.

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Columbus Life offers financial professionals a strong foundation on which to help grow your business. We bring some of the industry's most successful financial professionals together, build products to help them thrive and reward them for a job well done. Join us and step up to the next level of success.

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Life Insurance

Our life insurance products help provide protection for what matters most. Indexed universal life, universal life and term life products are designed for today’s evolving needs and offer flexibility for what’s ahead. 

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A Columbus Life annuity can provide an income stream that you can depend on. Our immediate and deferred annuities offer features that can address individual retirement income needs now and in the future.

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When it comes to the latest technology, we have a single focus: to develop solutions that make doing business with Columbus Life faster and easier. Our mobile apps and online agent portal keep you connected to Columbus Life, no matter where you are.
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Since 1906, we've helped our clients preserve and protect the legacy they've worked so hard to build. Our insurance and annuity products are backed by 110 years of rich tradition and financial strength.

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