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W&S Financial Group Distributors Marks Annuity Business Anniversary

Western & Southern Financial Group •
Clapping business people

W&S Financial Group Distributors, Inc., wholesale distributor of annuities and life insurance from member companies of Western & Southern Financial Group, is marking the 30th anniversary of its first annuity sale.

In 1990, in order to broaden its distribution reach, Western & Southern launched a business unit dedicated to marketing its insurance products through non-affiliated financial institutions. Eventually becoming known as W&S Financial Group Distributors, the entity recorded its first sale – of a single premium deferred annuity issued by Western-Southern Life Assurance Company – on July 17, 1991.

All-time annuity sales production through W&S Financial Group Distributors now exceeds $39 billion (as of June 30, 2021).The unit’s distribution channels have expanded over time to encompass banks, broker-dealers, independent marketing organizations, independent agents, registered investment advisors and financial institutions.

“Annuity contract holders and the professionals who serve them continually seek issuers that are recognized for exceptional financial strength and stability,” said Mark E. Caner, president of W&S Financial Group Distributors. “Drawing on the heritage of Western & Southern, one of the time-tested financially strongest life insurance groups in the world, W&S Financial Group Distributors continues to address the risks associated with helping secure retirements and legacies.”

“We are excited to recognize this milestone and all that it represents,” Caner remarked. “We look forward to continuing to grow and embrace new opportunities to answer customer needs and goals through protected financial solutions delivered with superior service.”