Built on Financial Strength & Strong Ratings

Hi, I'm Cris Collinsworth and I'm here to remind you of three strong points to keep in mind when you're drafting your financial game plan.

First, financial strength is a key player. The strength of Western & Southern Financial Group speaks for itself. Western & Southern has a heritage dating back to 1888, an impressive capital position and stability demonstrated throughout challenging economic times.

Second is industry ratings. The insurance companies I'm talking about are proud of their industry ratings, such as an A+ from A. M. Best and a remarkable 96 out of a hundred Comdex ranking.

Third, and just as important, is consistency. Consistency that comes from steady deep-seated conviction in our products and services. You just can't beat this combination.

Visit WSFinancialPartners.com and learn more about these and other strong points that can make a difference for your financial future.

Strength: it comes in many forms then from some places you might not expect. Let's look at a few.

Strength can come in numbers.

96 is a good example. That's the outstanding number of our Comdex score an independent ranking of companies from 1 to 100 based on the combined quality of their ratings for financial strength and stability.

Strength can come in letters too.

For us, it's the letter A. As in all the A's we earn from top industry rating agencies such as A.M. Best, Standard & Poor's, Fitch and Moody's.

Strength can also be found over time.

For example, our corporate heritage dates back to 1888. That's decades upon decades of experience and decades upon decades of strength.

Strength can come from capital.

In fact, Western & Southern's capital to asset ratio is more than double the average the 15 largest publicly traded U.S. Life Insurers.

Strength can come by association.

We're pleased our parent is a member of the Fortune 500, a snapshot of America's largest corporations ranked by revenue. It's an elite group of which we're proud to be a part.

Strength can come from inside.

We're U.S. owned and operated, and we always have been. Made up of people who foster a long-term outlook for your future.

Strength can come from focus.

We're a mutual holding company focused on doing what's right for our policyholders, not stockholders.

Strength can also come from culture.

We believe in guiding principles that help us innovate with vision, collaborate as a team and operate with integrity.

But ultimately our strength comes from you, our customers.

Generations of individuals place their faith and trust and confidence in our company to help them create an income, leave a legacy or protect a family.

Our strength comes from all these places, and we share it with our customers every day.

People like you and your friends and your neighbors.

Folks who make us a part of their lives by investing their hard-earned dollars in strategies. We implement as a team Together we are all stronger. Thank you for being a part of our strength.

For more strong points in our company, visit WSFinancialPartners.com.

Hi, Cris Collinsworth here. You know, when I played football I counted on a go-to playbook. One that had it all, no matter what the situation.

And that's why I count on W&S Financial Group Distributors.

Their playbook also has it all for your home team...from growth strategies to income streams to risk protection.

Let's take a look.

Growth? Check. They offer products with solid fixed interest rates for guaranteed certainty.

And ones with market based potential for folks with a higher risk capacity.

Income? Check. They can help you create a sound retirement income stream for specific time frames or for an entire lifetime.

Whether you're retiring right away or not so right away.

Protection? Check. They've got ways to help safeguard young families with economical life insurance, and ways to leverage and leave a legacy for loved ones or favorite causes.

Plus, Western & Southern Financial Group puts a financial services powerhouse on your side.

A mutual company built tough, with a long history, American owned and operated, and continued high industry ratings for financial strength and stability.

Visit WSFinancialPartners.com and learn more about these and other strong points that can make a difference for your financial future.