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Create a Certain Source for a Larger Legacy

LifeSource® 10-Pay Level Premium Whole Life

You worked hard and saved diligently all these years. Now with LifeSource® — a 10-pay level premium whole life insurance policy from Western-Southern Life Assurance Company (Western & Southern Life) – safeguard a larger legacy for those who matter most. And it’s available exclusively to persons ages 60-80.

Secured Over 10 Years

Guaranteed level premiums are payable only for 10 years. At that point your policy is “paid up.” And those premiums can be paid monthly, quarterly, semi-annually or annually – however works best for you.

Permanent Protection

Permanent protection is just that. You’re covered for the rest of your life.1 This coverage instantly provides your beneficiary with a death benefit that’s generally tax-free income.

LifeSource combines guaranteed death benefit protection, guaranteed cash value accumulation and guaranteed level premiums. Plus, distinct advantages help form a powerful financial resource, ones such as:

  • Generally income tax-free death benefit to a beneficiary.
  • Tax-deferred cash value growth over time.
  • Access to policy loans for use of the cash value during your lifetime.2

LifeSource is designed for persons seeking limited level premiums with cash value growth and death benefit protection that never ends. While you pay premiums for 10 years, the death benefit is guaranteed for your lifetime. You must qualify for coverage with a simple application and a few health questions. Automated evaluation delivers an underwriting decision in just minutes.

Issuer: Western-Southern Life Assurance Company

IMPORTANT DISCLOSURES

Policy available in all states except CA and NY.

1Subject to timely payment of premiums.

2Loans will accrue interest. Loans may generate an income tax liability, reduce account value and the death benefit and may cause the policy to lapse. The policy may be issued as a modified endowment contract (MEC) for tax purposes.

Western-Southern Life Assurance Company (Western & Southern Life), Cincinnati, OH, operates in DC and all states except NY. W&S Financial Group Distributors, Inc. (doing business in CA as W&S Financial Insurance Services) is an affiliated life insurance agency of the issuer. Issuer has sole financial responsibility for its products. Both are members of Western & Southern Financial Group, Inc.

If the policy is surrendered before a loan is repaid, the unpaid amount of the loan plus any outstanding interest is deducted from the cash value. Cash value may take years to accumulate, unless a large premium is paid up front. Loans will accrue interest. Loans and withdrawals may generate an income tax liability, reduce the Account Value and the Death Benefit, and may cause the policy to lapse. The policy may be issued as a Modified Endowment Contract (MEC) for tax purposes. Any withdrawals or surrenders could result in a taxable event.

Policy Benefits in some cases are mutually exclusive. Loans, withdrawals, and advances will reduce the Death Benefit and Cash Surrender Value and may cause the policy to lapse. The lapse or surrender of a policy with an outstanding loan may result in taxable income. Depending on the timing and amount of premium payments, results vary for non-guaranteed versus guaranteed values.

Whole life insurance policy series ICC25 2505-4006 WSA, 2505-4006 WSA, and 2505-4006 WSA FL. Accelerated Death Benefit Rider ICC25 2505-2626 WSA, 2505-2626 WSA, 2505-2626 WSA FL

Neither Western & Southern Financial Group, Inc. nor its member companies provide legal or tax advice. The information provided is general and educational in nature and should not be relied upon as legal or tax advice. Tax laws are complex and subject to change. No guarantees, representations or warranties are made regarding the accuracy or completeness of this information, and no liability is assumed for its use. Clients are advised to consult an attorney or tax professional regarding their specific situation.

No bank guarantee. Not a deposit. May lose value. Not FDIC/NCUA insured. Not insured by any federal government agency.

© 2026 Western & Southern Financial Group, Inc. All rights reserved.