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Generational Reach Program

How well do spouses know their partners’ financial advisor?

How well do children know their parents’ advisors?

According to statistics, maybe not well enough. Studies show that 80% of spouses1 and 80% of children2 do not continue on with established advisors when the client passes away.

Why is that important? It may mean that a wealth of history and information about an asset owner’s interests and intentions can get lost in the shuffle.

Communication is the key to long-lasting agent/client relationships. Our Generational Reach value add materials can help you create quality communications and stronger financial relationships.


We have resources to help clients and advisors learn more about the importance of reaching out to family about financial intentions. Client can see content below. Advisors can contact a W&S Financial Group Distributors representative for even more tools.

Generational Wealth: Asset Intentions Flyer
Generational Wealth: Annuities in Trusts Guide
Generational Wealth: Your Legacy – Love and Taxes Flyer
Multigenerational Income Strategies Brochure
Multigenerational Birthday Flyer


1 Enterprising Investor, “Suddenly Single: How to Plan with Female Clients,” 10/18/19.
2 CNBC.com, “What the coming $68 trillion Great Wealth Transfer means for financial advisors,” 10/21/19.

Payment of benefits under an annuity contract is the obligation of, and is guaranteed by, the insurance company issuing the annuity. Guarantees are based on the claims-paying ability of the insurer. Products are issued and guaranteed by Western-Southern Life Assurance Company, Cincinnati, OH, Integrity Life Insurance Company, Cincinnati, OH, or National Integrity Life Insurance Company, Greenwich, NY. Securities offered by Touchstone Securities, Inc.*. All companies are members of Western & Southern Financial Group. W&S Financial Group Distributors, Inc., (doing business as W&S Financial Insurance Services in CA) is an affiliated life insurance agency of the issuer. Issuer has sole financial responsibility for its products. Contract have limitations. Annuity benefits offered may vary due to misstatement of sex or age. Interest rates are declared by the insurance company at annual effective rates, taking into account daily compounding of interest.

Western & Southern member companies and their agents do not offer tax advice. For specific tax information, consult your attorney or tax advisor.

This program and the corresponding material is not affiliated with or endorsed by any government agency. The products offered by Western & Southern Financial Group member companies may not be appropriate for the topics discussed in this material.

NOTE: Product availability may vary by distribution channel and state availability. Please consult your financial professional for the products they represent.

*Securities offered through Touchstone Securities, Inc. Cincinnati, OH, a registered broker-dealer and member FINRA/SIPC.

No bank guarantee. Not a deposit. May lose value. Not FDIC/NCUA insured. Not insured by any federal government agency.