This is the Competitive Edge You Need
Tim Paulin
Hi, I'm Tim Paulin, and this is ActiveTalks, where we dive into what makes Touchtone Funds Distinctively Active.
Ben, how would you describe the importance of Distinctively Active in shaping Touchstone’s vision and strategy?
Ben Alge
It's critically important to our vision and strategy. The conventional wisdom in our industry states that all active is the same really one homogeneous group, and that's simply not true.
Distinctively Active allows us to differentiate what we do in our Distinctively Active strategy from several others that while they may be called active, have impediments to true long-term outperformance.
Tim Paulin
Looking ahead, Ben, what is your vision for the future of Touchstone, applying the Distinctively Active brand? And how do you see that perhaps evolving to meet the changing needs of investors in a changing market environment?
Ben Alge
So, my vision for Touchstone is that when advisors are seeking true active management, they think of us and that when an advisor wants a differentiated experience, for their clients away from the benchmark their first thought is Touchstone Investments, because that's who we are, at our core. And that vision goes beyond just investment performance, you know, the differentiated investment experience to me is table stakes, but it also expands into meeting them where they want to be from a wrapper perspective, where the mutual fund ETF, SMA or otherwise, and meeting them for practice management perspective in the modules we offer practice analysis review, all of those rational single vision of when a financial advisor partners with Touchstone, it's the best partnership they have.
Tim Paulin
What key factors do you believe give Touchstones Distinctively Active approach a competitive edge?
Ben Alge
It comes down to understanding what elements can truly drive future outperformance, and those typically differ from where conventional wisdom has pushed our industry, which is such an emphasis on recent returns and just recency bias in general. An easy way to think about is through the acronym SCOPE and SCOPE for us stands for skill, conviction, opportunity, patience, and expenses.
There's a tremendous amount of research behind those five elements and why they're so impactful, but those five pieces can truly differentiate Distinctively Active investment from general active investments.
Tim Paulin
Ben, tell us about Touchstones Practice Management Consulting program and how it acts as an extension to Touchstone’s Distinctively Active philosophy and investments solutions.
Ben Alge
So our Practice Analysis Review program, or PAR for short, is one of the most comprehensive consulting programs in the entire industry as a direct extension of our Distinctively Active brand. For us, Distinctively Active and a differentiated experience doesn't stop with investment returns, but extends into how we engage with our clients and how we help them in their business. And the results speak for themselves. After thousands of engagements, we've helped advisors across the country become more efficient, more scalable or defensible, and ultimately grow their business.