Our Family of Companies
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Helping to Empower Our Valued Partners to Succeed With the Support You Need

Since 1905, The Lafayette Life Insurance Company has operated on a philosophy that embraces trusted relationships with our Financial Representatives, helping you keep your competitive edge with highly responsive service and solid financial products backed by the kind of strength that inspires confidence.

All of these valuable tools are geared toward empowering our Financial Representatives to succeed, helping you run your business, explore new markets and create great impressions with potential clients.

Direct Access & Sales Support

Lafayette Life is focused on building trust and enduring relationships through highly responsive service. Our commitment is to make you feel that your needs are being met in a personalized, honest and highly responsive way.

We deliver a wide range of resources to help you sell Lafayette Life products and build your business as part of our ongoing commitment to exceptional service and support.  

  • Dedicated Sales Desk: Highly responsive team of wholesalers provide you with fast, concierge level service and valuable answers to assist you in your sales efforts, including product information, illustrations and case design.
  • Value-Added Webinars: Informational webinars delivering in-depth training on our products, advanced sales concepts, best practices and retirement services.
  • Pension Schools: On-site and online webinars help to build proficiency in the intricate details and nuances of qualified retirement plans, pension marketing and helping small businesses develop attractive company-sponsored retirement plans.
  • Direct Access to Underwriters: You enjoy direct access to assigned case analysts or underwriters by phone or email. Our underwriters are committed to offering our clients the best possible rate classification on every case.


At Lafayette Life, our commitment to technology benefits you and your clients. With each technological advancement, we make doing business with Lafayette Life easy. 

  • Illustrations & Electronic Application: Our iGo e-App® online e-application system, streamlines the application and new business processes by allowing you to complete, sign and submit applications online. With this intelligent process, applications are received in good order with the right forms and signatures so underwriting can begin quickly and your client’s policy can be placed sooner.
  • Electronic policy delivery provides a smooth customer experience from start to finish.
  • Accelerated underwriting speeds up your business and eliminates invasive medical requirements for qualified applicants.
  • Online Portal: Our online website provides an easy-to-use resource to check your pending and in-force business with Lafayette Life, run illustrations, access marketing materials, sales concepts and training.

Marketing Essentials

Lafayette Life offers the right marketing tools to help you build your business and present our life insurance and annuity products in ways that can help meet your clients' financial plans.

We provide a breadth of professionally designed marketing materials available for order online and shipped directly to you. Our printed pieces can be personalized in our Web-to-print platform that allows you to provide a meaningful experience to your clients and leave a lasting impression with a personal touch. 

Our marketing materials include:

  • Product sales kits, including client brochures and flyers with examples on how our products work
  • Advanced Markets concept kits and seminar materials, including business planning, retirement income planning, Social Security education, and estate and tax planning
  • One-page sales ideas on advanced planning concepts to share with clients, and strategic insights on topics relevant to you
  • Robust educational resources, financial tools and marketing programs to help design retirement plans solution for small business owners

Let's Team Up for Success

You and Lafayette Life could be a winning combination together. Whether you are ready to become a Financial Representative or would like to learn more about working with Lafayette Life, we are eager to hear from you.