Business Planning Strategies for Every Stage
Running a business. It’s not just one decision. It’s a series... From start up. To business growth.
To protecting what’s built. And transitioning it. So having the right strategy – at the right time – is key.
Hi, I’m Kate Goldsmith, Assistant Vice President of Advanced Markets. BusinessPro is our Advanced Markets approach to helping agents support
business owners. Not just at one point in time. But throughout an entire business lifecycle.
It’s not a sales system, prospecting system, or a one-size-fits-all solution.
It’s our curated collection of resources to help owners as they evolve. For example…
At the startup phase…BusinessPRO is there. It helps agents connect with clients and collaborate with Advanced Markets to guide
owners on structure options, tax scenarios, and long-term planning considerations.
Tools like our 1040 Planning Guide create insight into an owner’s goals from the start.
As a business grows, protection becomes critical. BusinessPRO highlights strategies like Buy-Sell
Agreements and Key Person Insurance, designed to safeguard business value, preserve continuity, and ensure fair ownership transfer when the unexpected occurs.
As momentum builds, so do talent needs. BusinessPRO supports strategies that help attract
and retain key employees – including Executive Bonus, Split Dollar, and Deferred Comp plans.
Arrangements that reward top talent and strengthen business stability.
At business maturity, planning shifts again. Here, BusinessPRO introduces tax-qualified retirement solutions – like Defined Benefit
and Defined Contribution plans – with setup and administration assistance.
And when owners begin preparing for succession… BusinessPRO provides resources for business valuation, estate planning, charitable giving,
and retirement income planning. Helping owners move forward with confidence.
The bottom line: BusinessPRO offers a full business lifecycle approach. It isn’t about selling a product. It’s about support for business owners through every step of their journey.
Supported by the deep knowledge of our Advanced Markets team. And backed by the insurance solutions and financial strength of Western & Southern Financial Group.
That’s a bottom line that brings you experience … value … and strength! Contact your financial professional to learn more.