Western & Southern has launched a new partnership with the sports analytics firm PFF to further leverage interest in America’s most popular sport.
Western & Southern’s sponsorship of PFF’s NFL content builds on the company’s relationship with Cris Collinsworth, the former Cincinnati Bengals great, longtime Sunday Night Football color commentator, and Western & Southern’s corporate spokesperson since 2013.
Collinsworth is also the principal owner of PFF, the Cincinnati-based company that has become the leading method of rating and ranking NFL players based on its proprietary grading system.
PFF’s digital platforms offer Western & Southern direct access to PFF’s vast and highly engaged audience, which includes more than 31,000 affluent and educated paid subscribers and more than 10 million annual website visitors.
PFF’s content – including data, graphics, photos and videos – will be sponsored by Western & Southern and fully integrated with W&S branding and messaging.
The partnership with PFF is an early component of a comprehensive, multiyear advertising and marketing strategy currently in development.