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Only You Can Envision Your Future, but We Can Help Protect It

Our Life Insurance Solutions Offer You Security, Affordability & Flexibility

You know you should protect your family from a worst-case scenario, but life insurance can be overwhelming. The good news is that taking steps now may help you and your loved ones reach greater financial security and enjoy peace of mind. Whether you need temporary protection for a shorter term or a more permanent solution, we offer many different types of coverage that can align with your needs.

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What Type of Life Insurance Is Best for You?

Insurance and financial products aren't always one-size-fits-all solutions. Western & Southern offers you a variety of options to help protect each different stage of your life.

Benefits Whole Life Universal Life Term Life
Guaranteed Lifetime Coverage Coverage that lasts throughout your entire life
 
Instant Online Quotes Preliminary instant quotes available to access your potential premium payouts and coverage if you qualify
   
May Build Cash Value Cash that grows tax-deferred and may be used during your lifetime
 
Fixed Premiums Same amount owed every time a payment is due
 
Flexible Premiums Adjustable premium and death benefit amounts when your needs change
   
Convertible Term Ability to convert your policy to permanent insurance with no additional underwriting
   
May Earn Dividends Potential income from company profits at recurring times throughout the year
   
  Whole Life Universal Life Term Life
Life Insurance Can Help Keep Your Financial Life on Track

Take 80 seconds to learn some important life insurance facts. They can help you make informed decisions about your family’s financial future. Play this video and consider how we can help protect the ones you love.

Life Insurance Facts

Eighty-four percent of Americans would agree most people need life insurance, yet when asked, only 70% said they needed any. (Insurance Barometer Study, LIMRA & Life Foundation, 2017)

In the event of a tragedy, life insurance can help pay bills, continue a family business, finance children’s education and protect a spouse’s retirement plan. (LIFE Happens, 2017)

If the primary wage earner died, 62% of families would immediately have trouble meeting everyday living expenses. Forty-three percent of families would have trouble meeting expenses after several months. (Trends in Life & Insurance Ownership, LIMRA, 2016)

One in five households with children under age 18 have no insurance whatsoever. (LIMRA Facts About Life, 2016)

Over 100 million adults are without life insurance in the United States. (“2015 Insurance Barometer Study”, Ashley Durham, LIMRA and Life Happens, April 14, 2015)

Seven in 10 U.S. households own life insurance. On average, they only own enough to replace their household income for three years. (2016 Insurance Barometer Study, LIMRA)

Almost 45% of U.S. households say they are likely to buy life insurance in the next 12 months. (LIMRA Facts About Life, 2016)

Forty-three percent of those age 25-44 are concerned with leaving dependents in a difficult situation should they die prematurely. (2015 Insurance Barometer Study, Life Happens and LIMRA)

Top three reasons for not having life insurance are:
• Sixty-six percent say it’s just too expensive for them.
• Sixty-six percent say other financial priorities take higher precedence.
• Fifty-four percent feel they have as much as they need right now.
(Insurance Barometer Survey, 2017)

We can help you insure the ones you love. Start now.

Western & Southern Financial Group

The Western and Southern Life Insurance Company, Cincinnati, OH, operates in DC and all states except AK, CT, ME, MA, NH, NY and VT. Western-Southern Life Assurance Company, Cincinnati, Ohio, operates in DC and all states except AK, ME, NH, NY and RI.

©2017 Western & Southern Financial Group, Inc. All rights reserved.

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How Much Life Insurance Do You Need?

Life insurance can be an important element of your overall financial strategy. Answer a few quick questions about your life situation to estimate how much coverage you might need.
Calculate My Needs

How Much Life Insurance Do You Need?

Figuring out how much life insurance to buy depends on your annual income and how long your family will need to rely on this income. You can quickly determine your coverage amount by answering three simple questions. For a more detailed analysis, try our advanced calculator, which takes into consideration your assets, debt, final expenses, childcare and education costs.
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Coverage Amount $0
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Types of Life Insurance Policies

Whole Life Insurance

Permanent life insurance providing you with personalized, lifelong coverage

EXPLORE WHOLE LIFE

Universal Life Insurance

Flexible, permanent insurance that can adjust as your needs change

EXPLORE UNIVERSAL LIFE

Term Life Insurance

Flexible, affordable protection for your short-term insurance needs

EXPLORE TERM LIFE

Have a Few Questions About Life Insurance?

What is life insurance & how does it work? 
Life insurance is a contractual agreement between you and an insurance company. You, as the policyholder, pay scheduled premiums, and in return your designated beneficiary is guaranteed to receive a lump sum of money, or death benefit, upon your death. A life insurance policy can provide financial security for your loved ones in case you are not alive to provide for their ongoing needs. Buying a life insurance policy can help give you greater peace of mind that your family could have financial protection when you are gone. Life Insurance 101 >

What does life insurance cover?
Life insurance provides a cash payout, or death benefit, to your beneficiary when you die. This money can be used for a variety of purposes, depending on the specific needs of your loved ones. The life insurance death benefit can be used to replace lost income for your family (especially if you were the primary wage-earner), to cover final expenses like funeral costs and medical bills, to pay the mortgage or credit card bills, fund a college education or pay for your family’s daily living expenses like groceries and gas. 

Do you need life insurance?  
Your need for life insurance depends on where you are in your life. Marriage, parenthood, home ownership and retirement are important milestones for evaluating your need for life insurance. If you have loved ones who are financially dependent on you, life insurance can provide coverage to help protect their financial well-being in the event of your death. The death benefit paid to your beneficiary could be used to help pay for final expenses, mortgage payments, college tuition and outstanding credit card debt. Life insurance can also be used to transfer wealth for an inheritance and to leave a financial legacy to your favorite charity. Do You Need Life Insurance? > 

What are the different types of life insurance?

There are three different types of life insurance: term, whole and universal, each featuring various benefits. Term life insurance offers you temporary coverage, a death benefit with no cash value and level premiums for a specific number of years — usually 10, 15, 20 or 30 — after which time your coverage ends. Whole life insurance provides permanent coverage and features accumulating cash value from which you can borrow, although doing so may incur surrender charges and decrease your death benefit. Universal life insurance features permanent coverage with a policy cash value and the flexibility to adjust your premium payments and death benefit amount once the policy is in force. Types of Life Insurance >


How much life insurance do you need?

The amount of life insurance you need is related to how many dependents you have, your overall debt (including mortgages and loans), how much money your loved ones would need after you’re gone and the length of time they would need financial support. Multiplying your annual salary by the number of years your family would need to replace your lost income — and accounting for additional annual expenses — could be a good starting place. Your stage of life and current and future financial needs (like college tuition) will influence the amount of coverage as well. For example, a married couple in their 30s with three young children may need substantially more life insurance than empty nesters with adult children. How Much Life Insurance Do You Need? > 

What is the best life insurance policy? 
Figuring out which life insurance policy is best for you depends on your financial goals, life stage and lifestyle. The three types of life insurance — term, whole and universal — offer various features and options that are designed to meet different needs and budgets, depending on your personal situation and long-term financial goals. Some variables to consider are the need for permanent or temporary coverage, the choice between fixed or variable premiums, the option to change the death benefit amount in the future, and the ability to build cash value and borrow against the policy over time. How to Choose the Best Life Insurance for You >

How do you buy life insurance?  
The first step in buying life insurance, after assessing your current financial needs and learning about life insurance basics, is to get an online quote or meet with a qualified financial representative. The life insurance application process involves multiple steps and requires you to complete a lifestyle, medical history and health questionnaire. You also may be asked to complete an in-person medical exam (paid for by the insurance company) to access your overall health, either at your home or office. After submitting your first premium with your application, the insurance company will take time to verify your information and assess your coverage, which may be approved as applied for, approved with a different premium or denied. How to Buy Life Insurance >

How much does life insurance cost?
The cost of life insurance depends on a number of factors, including the type of policy and term length (if applicable), coverage amount, as well as the proposed insured person’s age, gender, state of residence, tobacco usage and overall state of health. Misconceptions about the cost of life insurance prevent many from owning a policy. According to LIMRA, most people estimate the cost of life insurance coverage to be more than three times its actual cost.

How are life insurance quotes calculated?
Life insurance quotes are determined using actuarial mortality tables, which lists data for life expectancy. Your life expectancy is based on a number of determining factors, including age, gender, general state of health and tobacco use — which are all taken into consideration during the underwriting of a life insurance policy. Because women in the United States generally have a longer life expectancy than men, a woman will usually pay less for life insurance than a man who is the same age, in the same health condition and shares similar risk factors. Waiting longer to buy a policy will usually cost you more because your life expectancy will most likely decrease over time, and your health may decline as well. 


What is permanent life insurance?

Permanent life insurance lasts for your entire lifetime, rather than a limited period (which is how term life insurance works). With permanent life insurance, your coverage stays in force as long as you pay your premiums as they are scheduled. Whole life and universal life are types of permanent life insurance. Whole life insurance features level premiums that never increase and an accumulating cash value at a guaranteed fixed rate. Universal life offers you more flexibility but requires more ongoing attention. With universal life, you can change the amount of your premium payments and accumulate cash value based upon market interest rates, which may change over time. Understanding Permanent Life Insurance >

Which is better: term or whole life insurance?
Your personal situation and financial needs are key to answering this. Term life offers you the ability to choose your length of coverage, usually 10, 15, 20 or 30 years — and affordability since temporary coverage for a limited period of time is less expensive than permanent coverage over your entire life. Whole life offers you permanent coverage and a cash value accumulation against which you can borrow money. With these features, whole life premiums are typically higher than term life for the same amount of coverage. Considering your family’s financial needs along with your age, health, current budget and future expenses will help determine which type of insurance is the better option for you.  Term vs. Whole Life Insurance >

Can you get life insurance if you have a medical condition?
Applying for life insurance does not guarantee an insurance company will sell you a policy. Your application goes through an underwriting process during which your eligibility for insurance is evaluated, which includes a review of your medical history and a physical exam. Personal health problems can lead to higher premiums or even a complete denial of coverage. Examples of health conditions that may affect your insurance costs and eligibility include cancer, heart disease, diabetes, high blood pressure and being overweight. If you develop serious health issues after getting life insurance coverage, your policy will not be affected. To improve your chances of qualifying for coverage and making your premiums more affordable, it’s advantageous to buy insurance while you’re young and healthy. Health Conditions that May Affect Life Insurance Coverage >

Why is life insurance important?
Life insurance can play an essential role in your overall financial plan. A life insurance policy can help protect your loved ones by providing greater financial stability for their future. Life insurance pays a lump-sum cash payment or death benefit to your designated beneficiary upon your death. This money can help pay for final expenses (including medical and funeral costs), cover lost income, help keep your loved ones in your family home, fund a college education, leave an inheritance for the next generation or serve as a contribution to your favorite charity. Life insurance can offer you more peace of mind knowing your loved ones will have financial support when you are no longer there to provide for them. 

Learn More About Life Insurance

Start with these educational articles to help empower you to make more informed decisions about your financial future.
Multigenerational family enjoys a picnic in the park: life insurance 101

Life Insurance 101: Your Quick & Easy Guide

Life insurance comes in many forms, so explore the available options — and discover which could be right for your needs. 
Grandparents play with young grandchild outdoors: types of life insurance

What Are the Different Types of Life Insurance?

Don't get lost in the weeds when considering which type of life insurance would best meet your needs. Compare your options. 
Young woman conducting research on a laptop computer to determine her life insurance needs

How Much Life Insurance Do You Need?

Life insurance can help provide peace of mind for tomorrow, but determining how much coverage is enough for your individual needs can be tough. 

Explore Life Insurance in More Depth

Do I Need Life Insurance?

Life insurance could be a smart choice — no matter where you are in life. If you're asking yourself this important question, here are some scenarios that could help you understand if life insurance is a good choice for you.

5 Simple Steps to Choose the Best Life Insurance for You

Purchasing life insurance isn't complicated. We've broken down the research process into five steps to help you get started.

How to Buy Life Insurance in 5 Steps

Once you know which policy is right for you, you could enter the next phase of the process: buying life insurance. Explore the basics here.

What Are the Different Types of Life Insurance?

Consider making life insurance your "something new." If you're a newlywed, here's why life insurance could be something to think about. 

Life Insurance for Children or Grandchildren? Consider the Benefits

Life insurance could provide many rewards — and life insurance for children or grandchildren is no exception. Explore the benefits here. 

Could Life Insurance for Babies Make the Perfect Gift?

Rattles and onesies are nice, but life insurance could also make an excellent gift for newborns. Learn about the benefits and available policy types. 

Should You Get Life Insurance After Retirement?

After decades of hard work, you've finally walked out of your job and into retirement. Now, is life insurance on your radar? 

Should You Get Life Insurance After a Career Change?

Whether you are thinking about a career change — or have just put in your two weeks' notice — here's why life insurance may be something to consider

Is Employer-Provided Life Insurance Coverage Enough?

You might be protected by an employer-sponsored life insurance policy, but there might be problems with relying solely on life insurance through work. 

Can You Have Multiple Life Insurance Policies?

Life insurance could help you protect your loved ones from financial uncertainty, but are you certain that one policy is enough for your needs? 

Think You Don't Need to Buy Life Insurance?

Life insurance may not be on your current radar, but you could actually benefit from a policy. Learn why life insurance can be a good idea. 

How Could Living Benefits Help Protect Your Future?

You may know life insurance offers a death benefit, but did you realize many policies also offer living benefits? Learn more here. 

The Life Insurance Medical Exam: What Can I Expect?

If you're wary of the life insurance medical exam, here's some helpful information on the process — and how to prepare — to help put you at ease. 

Health Conditions That May Affect Your Life Insurance Coverage

Some insurance companies require a physical before granting a policy. Here are some possible outcomes and options for next steps. 

How to Choose a Life Insurance Beneficiary

Choosing a life insurance beneficiary could be one of the most important decisions you make. Discover how you could make this choice. 

Why Life Insurance From Western & Southern?

Western & Southern has a heritage of providing life insurance solutions to people just like you for the past 130 years. Our financial ratings from the major rating agencies are solid indicators of our financial strength, offering you stability you can count on. As one of the strongest life insurance groups in the world, we know how to help protect your future.
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