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Protection Life Universal Life Insurance: Permanent, Lifetime Coverage 

Protection Life Universal Life Insurance provides a simple, practical solution to help make sure a family is protected. This policy offers flexible, permanent, lifetime coverage at an affordable premium. If you seek a low-cost death benefit and do not need as much cash value because you have this in other vehicles, such as bank CDs, IRAs or 401(k)s, Protection Life may be a fit for you.

You've worked hard to provide a good life for your loved ones. Protection Life can help make sure this doesn't change.

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Benefits of Protection Life Universal Life Insurance 

Protection Life is flexible, permanent, lifetime life insurance that provides many benefits including:

  • An affordable premium that guarantees a death benefit throughout a lifetime
  • A level death benefit with the flexibility to increase and decrease coverage as needed
  • A way to transfer wealth to loved ones
  • A no-lapse guarantee as long as sufficient premiums are paid
  • Additional protection by choosing from a number of riders, or add-on benefits, available at an additional cost, to customize your policy to meet your specific needs
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Could This Be the Right Solution for You?

Protection Life may be a fit for a variety of needs. Consider our flexible universal life policy if:

  • You own a small business and depend heavily on a key employee. You need peace of mind knowing you'd have a death benefit to help recruit, hire and train a replacement should your key employee pass away unexpectedly.
  • You have been married 45 years. You aren't concerned about cash value growth, but do seek an affordable and efficient way to transfer assets to your grandchildren.
  • Your children have graduated from college and have left the nest. You no longer need access to cash value, but still need flexible life insurance coverage to cover final expenses after you pass away.

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Product Details 

Protection Life offers a level death benefit with the flexibility to increase and decrease coverage as needed. Paying the required minimum No-Lapse Guarantee Premium is highly encouraged because it offers the longest death benefit guarantee possible. Paying a premium in excess of the Extended No-Lapse Premium will allow your cash value to grow more rapidly.

You can get additional protection by choosing from a number of riders or options. These riders give you the flexibility to customize your Universal Life policy to meet your specific needs. The following riders are currently available in most states: Accelerated Death Benefit or Accelerated Death Benefit Plus, Accidental Death Benefit, Children's Term, Guaranteed Insurability, Other Insured, Owner Waiver of Deductions, Supplementary Term and Waiver of Deductions.

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Consider Protection Life

Learn about our universal life insurance, and determine if it's the best choice for your needs.


Learn More About Life Insurance

We can help insure the ones you love. Life insurance can help keep your financial life on track.


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Remember three strong points about our company when you are drafting your financial game plan. 


Life Insurance Facts

84% of Americans would agree most people need life insurance, yet when asked, only 70% said they needed any. (Insurance Barometer Study Limra & Life Foundation 2017)

In the event of a tragedy, life insurance can help pay bills, continue a family business, finance children’s education and protect spouse’s retirement plan. (LIFE Happens, 2017)

If the primary wage earner died, 62% of families would immediately have trouble meeting everyday living expenses. 43% of families would have trouble meeting expenses after several months. (Trends in Life & Insurance Ownership Limra 2016)

One in Five households with children under age 18, have no insurance whatsoever. (Limra Facts About Life2016)

Over 100 million adults without life insurance in the United States (“2015 Insurance Barometer Study”, Ashley Durham, LIMRA and Life Happens, April 14, 2015)

7 in 10 U.S. households own life insurance on average the only own enough to replace their household income for 3 years (2016 Insurance barometer Limra)

Almost 45% of U.S. Households say they are likely to buy life insurance in the next 12 months. (Limra Facts About Life 2016)

43% of those age 25-44 are concerned with leaving dependents in a difficult situation should they die prematurely. (2015 Insurance Barometer Study, Life Happens and LIMRA)

Top three reasons for not having life insurance are: 66% say it’s just too expensive for them. 66% say other financial priorities take higher precedence. 54% feel they have as much as they need right now. (Insurance Barometer Survey, 2017)

We can help you insure the ones you love. Start Now.

Western & Southern Financial Group

The Western and Southern Life Insurance Company, Cincinnati, OH, operates in DC and all states except AK, CT, ME, MA, NH, NY, and VT. Western-Southern Life Assurance Company, Cincinnati, Ohio, operates in DC and all states except AK, ME, NH, NY, and RI.

©2017 Western & Southern Financial Group, Inc. All rights reserved.

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Draft Your Financial Game Plan

Draft Your Financial Game Plan With Us
Please see important information following this video. 

Hi, I am Cris Collinsworth and I am here to remind you of three strong points to keep in mind when you are drafting your financial game plan. 

First, financial strength is a key player.  The strength of Western and Sothern Financial Group speaks for itself.  Western and Southern has a heritage dating back to 1888, an impressive capital position, and stability demonstrated throughout challenging economic times.  

Second, is industry ratings.  The insurance companies that I am talking about are proud of their industry ratings, such as an A+ from A.M. Best and a remarkable 96 out of 100 Comdex ranking. 

Third, and just as important, is consistency.  Consistency that comes from steady deep-seeded conviction in our products and services. 

You just can’t beat this combination.

Western & Southern Financial Group

Products issued by member companies of Western & Southern Financial Group, Inc., Cincinnati, Ohio.

A.M. Best rating of A+ Superior for Superior ability to meet ongoing insurance obligations (second highest of 16 ratings; rating held since June 2009).

Comdex ranking of 96 out of 100.  The Comdex Ranking is a composite of the financial strength ratings as determined by Standard & Poor’s, Moody’s, A.M. Best, and Fitch ratings.  It ranks insurers on a scale of 1 to 100 (where 1 is the lowest) in an effort to reduce confusion over ratings because each rating agency uses a different scale.

Ratings are subject to change from time to time.  The ratings shown here are correct as of 01/31/2017.

Major rating agencies issue public ratings on the member insurance companies affiliated with Western & Southern.  Financial strength ratings apply to the individual member insurance companies affiliated with Western & Southern.

Life insurance and annuity products are not bank products, are not a deposit, are not insured by the FDIC or any other federal entity, have no bank guarantee and may lose value.

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Western-Southern Life Assurance Company, Cincinnati, Ohio, operates in DC and all states except AK, ME, NH, NY and RI. Flexible Premium Adjustable Life Insurance Policy series number 0807-4001 WSA, Accelerated Death Benefit Rider 1208-2620 WSA, Accelerated Death Benefit Plus Rider 1208-2621 WSA, Accidental Death Benefit Rider 9401-1540 WSA, Family Children Security Rider 0204-1560 WSA, Guaranteed Insurability Rider 0204-1570 WSA, Other Insured Term Rider 0807-1556 WSA, Owner Waiver of Deductions Benefit Rider 0204-1550 WSA, Supplementary Term Rider ICC12 1208-1564 WSA, Waiver of Deductions Rider 0204-1545 WSA issued by Western-Southern Life Assurance Company. These policies and benefits may not be available in all states, and benefits may vary by state.

Payment of benefits under the life insurance policy is the obligation of, and is guaranteed by Western-Southern Life Assurance Company. Guarantees are based on the claims-paying ability of Western-Southern Life Assurance Company. Products are backed by the full financial strength of Western-Southern Life Assurance Company.

Earnings and pre-tax payments are subject to ordinary income tax at withdrawal. Withdrawals may be subject to charges. Neither Western-Southern Life Assurance Company nor its agents, offer tax advice. The information provided is for educational purposes only. Interest rates are declared by the insurance company at annual effective rates, taking into account daily compounding of interest. Product and feature availability, as well as benefit provisions, vary by state. See your financial professional for product details and limitations.

There must be enough cash value in the policy to cover monthly charges if a lower premium is paid than the amount selected at issue or if a premium payment is skipped. Additional premium payments may need to be made to keep the policy in force.

Policy Benefits in some cases are mutually exclusive. Loans, withdrawals, and advances will reduce the Death Benefit and Cash Surrender Value and may cause the policy to lapse. The lapse or surrender of a policy with an outstanding loan may result in taxable income.

Life insurance policy guarantees are subject to the timely payment of premiums. Loans and withdrawals will reduce the death benefit.

Payment of Accelerated Death Benefits, if not repaid, will reduce the Death Benefit and affect the available loan amount and other policy values.

Western-Southern Life Assurance Company does not provide tax or legal advice. Please contact your tax or legal advisor regarding your situation. The information provided is for educational purposes only.

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