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Our Ultra Life® Universal Life Insurance Offers You Lasting, Flexible Coverage

Ultra Life Universal Life Insurance can be a practical solution to provide protection for an entire lifetime with the flexibility to adjust coverage as needs change. This policy may build cash value, which grows tax-deferred and can be used during your lifetime. Additionally, the Extended No-Lapse Guarantee Rider guarantees the policy will be available to beneficiaries when they need it, as long as premium requirements are met. Ultra Life offers a death benefit that can be guaranteed throughout a lifetime — even past age 100.

Benefits of Ultra Life Universal Life Insurance

We understand that it's a challenge to find time to plan for the future, but protecting yourself and your family is important. Ultra Life can help give you the peace of mind you need. Some additional benefits include:

  • Permanent, affordable protection to cover a family
  • Ability to increase or decrease coverage through life
  • Policy builds cash value, which grows tax-deferred
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Could This Universal Life Policy Be Right for You?

Ultra Life's flexibility and competitive cash value accumulation features may benefit a variety of situations and life stages. You might want to consider universal life insurance if:

  • You've just welcomed your first child. You may want to provide life insurance to help protect your family, while also building cash value you can access and put toward tuition when it's time for your child to attend college.
  • You want to leave a legacy to your family or charitable organization in the form of a life insurance death benefit.
  • You might retire soon.
  • You just started a business partnership. Should one of you pass away unexpectedly, you want to help ensure the surviving partner has the financial means to continue the business.
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How Much Life Insurance Do You Need?

Figuring out how much life insurance to buy depends on your annual income and how long your family will need to rely on this income. You can quickly determine your coverage amount by answering three simple questions. For a more detailed analysis, try our advanced calculator, which takes into consideration your assets, debt, final expenses, childcare and education costs.
How many years is your family relying on your annual income?
Advanced Calculator
Final Expenses
Coverage Amount $0
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Details About This Universal Life Insurance

Ultra Life meets protection needs, whether large or small. Choose a level death benefit or a death benefit that increases along with the policy's cash value. This policy provides flexibility to increase or decrease coverage through life.

This policy could protect for an entire lifetime. After death, the death benefit selected will go to the beneficiary to use as they see fit — such as paying off a mortgage, funding a child's education, supporting a favorite charity or simply helping the family maintain their lifestyle.

Premiums paid on an Ultra Life Universal Life policy build cash value, which grows tax-deferred and can be used during a lifetime. Cash value built can help fund a major purchase, be withdrawn or be borrowed against through an interest-bearing policy loan to help in times of emergency or special need.

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Consider Ultra Life

Learn about our flexible premium universal life insurance, and determine if it's the best choice for you.


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We can help insure the ones you love. Life insurance can help keep your financial life on track.


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Life Insurance Facts

84% of Americans would agree most people need life insurance, yet when asked, only 70% said they needed any. (Insurance Barometer Study Limra & Life Foundation 2017)

In the event of a tragedy, life insurance can help pay bills, continue a family business, finance children’s education and protect spouse’s retirement plan. (LIFE Happens, 2017)

If the primary wage earner died, 62% of families would immediately have trouble meeting everyday living expenses. 43% of families would have trouble meeting expenses after several months. (Trends in Life & Insurance Ownership Limra 2016)

One in Five households with children under age 18, have no insurance whatsoever. (Limra Facts About Life2016)

Over 100 million adults without life insurance in the United States (“2015 Insurance Barometer Study”, Ashley Durham, LIMRA and Life Happens, April 14, 2015)

7 in 10 U.S. households own life insurance on average the only own enough to replace their household income for 3 years (2016 Insurance barometer Limra)

Almost 45% of U.S. Households say they are likely to buy life insurance in the next 12 months. (Limra Facts About Life 2016)

43% of those age 25-44 are concerned with leaving dependents in a difficult situation should they die prematurely. (2015 Insurance Barometer Study, Life Happens and LIMRA)

Top three reasons for not having life insurance are: 66% say it’s just too expensive for them. 66% say other financial priorities take higher precedence. 54% feel they have as much as they need right now. (Insurance Barometer Survey, 2017)

We can help you insure the ones you love. Start Now.

Western & Southern Financial Group

The Western and Southern Life Insurance Company, Cincinnati, OH, operates in DC and all states except AK, CT, ME, MA, NH, NY, and VT. Western-Southern Life Assurance Company, Cincinnati, Ohio, operates in DC and all states except AK, ME, NH, NY, and RI.

©2017 Western & Southern Financial Group, Inc. All rights reserved.

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Flexible Premium Adjustable Life Insurance Policy series 0807-4000 WSA issued by Western-Southern Life Assurance Company, Cincinnati, Ohio, operates in DC and all states except AK, NH, NY and RI.

These policies and benefits may not be available in all states, and benefits may vary by state.

Payment of benefits under the life insurance policy is the obligation of, and is guaranteed by, the issuing company. Guarantees are based on the claims-paying ability of the issuer. Products are backed by the full financial strength of the issuing company.

Life insurance policies contain certain exclusions, limitations, reductions of benefits and terms for keeping them in force. Please contact a financial representative for complete details.

Life insurance products are not bank products, are not a deposit, are not insured by the FDIC, nor any other federal entity, have no bank guarantee, and may lose value.

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