New Videos Underscore Importance of Lafayette Life’s Strength During Unsettled Times

Western & Southern Financial Group •
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During challenging economic times, annuity and life insurance buyers naturally seek confidence. For annuity and life insurance contractual protections that may extend over decades, many look to financially strong companies, ones they judge to be worthy of entrusting with their hard-earned money. Lafayette Life Insurance Company, a member of Western & Southern Financial Group, has released a pair of videos that share the story of the strength behind the company and its products.
“The individuals and businesses we serve seek quality companies, especially when markets become volatile,” said John Bultema, president of Lafayette Life. “These videos explain how Western & Southern and its products were built for times like these, and customers can find the quality they are seeking by choosing a company with strength like ours.”
The videos, “A Company Built for Times Like These” and “Products Built for Times Like These,” tell the story of Western & Southern’s strength. Presented are points such as:
Western & Southern has seen, met and overcome many challenges over more than 130 years, including economic upheaval, world wars, turbulent markets, health epidemics and more.1 For generations, it has demonstrated both resolve and resilience in fulfilling its commitments to its customers.
Its capital position is a strong part of Western & Southern’s financial foundation. It helps provide stability as a company and secure ability to pay benefits to customers. In fact, Western & Southern’s capital-to-asset ratio is more than double that of the 15 largest publicly traded life insurers.2
Validation of Western & Southern’s and its member companies’ industry reputation and standing can be found in ratings and ranking for financial strength and stability. Lafayette Life is ranked 95 out of 100 by Comdex and is highly rated by independent ratings agencies registered as NRSROs (Nationally Recognized Statistical Rating Organizations) with the Securities and Exchange Commission.3
Lafayette Life products help support a wide range of legacy, retirement and business-planning solutions built for times such as these. They offer such features and benefits as locked-in interest rates for the time period of the customer’s choice, lifetime income that cannot be outlived and guaranteed death benefits. 
“In 2019, Lafayette Life had its best financial performance yet with GAAP operating income reaching a record $59.1 million from life and annuity business,” observed Bultema. “Even during the COVID-19 pandemic that continues to test the resilience of our nation and the financial markets during 2020, Lafayette Life has the financial strength and customer-focused solutions to help meet financial needs along life’s journey.”

1 Dates to the 1888 founding of The Western and Southern Life Insurance Company.
2 Capital-to-Asset Ratio: 18.6% GAAP Capital-to-Asset Ratio. $58,398M Total Assets; $47,514M Total Liabilities; $10,884 Total Capital (or Equity). Average of 15 Largest Publicly Traded Life Insurers Cap-to-Asset: 7.6%. All figures as of 12/31/19.
3 Comdex ranking, current as of August 2020, is a composite of the financial strength ratings as determined by Standard & Poor’s, Moody’s, A.M. Best and Fitch. It ranks insurers on a scale of 1 (lowest) to 100 in an effort to reduce confusion over ratings because each rating agency uses a different scale. The Lafayette Life Insurance Company is not rated by Moody’s.