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Life Insurance Helps Protect Your Family’s Future

Take the first step towards protecting your loved ones with a free life insurance quote.

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What Is a Life Insurance Policy?

A life insurance policy is a contract between an individual (the policyholder) and an insurance company where the insurer promises to pay a sum of money (the death benefit) to a designated beneficiary following the insured's death. In exchange, the policyholder pays a premium to the insurance company, either periodically or as a lump sum. The primary benefit of a life insurance policy is the financial security it provides to the beneficiary upon the insured's death.

Why Do I Need Life Insurance?

These reasons highlight the overarching goal of life insurance: to help keep loved ones safe from financial worries.

44% of families say they would face financial hardship if the primary wage earner died within 6 months2

Financial Security
69% of people agree that having life insurance is a key part of taking care of their loved ones financially1

Peace of Mind

69% of consumers with life insurance say they are less stressed knowing their loved ones are financially protected with life insurance1
41% of Americans say they want to work with an agent to purchase life insurance.1 Talk to a Financial Representative

What Are the 3 Main Types of Life Insurance?

Whole Life Insurance

Explore Whole Life Policies

Universal Life Insurance

  • Permanent life insurance coverage can potentially last your entire life
  • Flexibility to change death benefits and premium each year
  • Accumulates cash value
  • You can withdraw money or borrow against the policy's cash value
Explore Universal Life Policies

Term Life Insurance

  • Lasts for a set amount of time, such as a five-year term or a 30-year term
  • Premiums are fixed and guaranteed not to change for the term length
  • Can be converted to permanent life insurance coverage at any point
  • Plan stays with you were you to change employers
Explore Term Life Policies
GET A LIFE... Learn about Life Insurance Awareness

Watch this video to learn about how life insurance can help protect your loved ones and leave a larger legacy!

family on couch reviewing life insurance policies

Which Is the Best Life Insurance Policy for Me?

Insurance and financial products aren't always one-size-fits-all solutions. Western & Southern offers you a variety of options to help protect each different stage of your life.

Learn about the different types of life insurance options and the benefits of each.

Benefits Whole Life Universal Life Term Life
Guaranteed Lifetime Coverage Coverage that lasts throughout your entire life as long as premiums are paid
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Instant Online Quotes Preliminary instant quotes available to access your potential premium payouts and coverage if you qualify
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May Build Cash Value Cash that grows tax-deferred and may be used during your lifetime
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Fixed Premiums Same amount owed every time a payment is due
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Flexible Premiums Adjustable premium and death benefit amounts when your needs change
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May Earn Dividends Potential income from company profits at recurring times throughout the year. Dividends are not guaranteed
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  Whole Life Universal Life Term Life

How Much Does Life Insurance Cost?

Several major factors determine the cost of life insurance, including the death benefit amount, type of policy and term length, and your age, gender, medical history, lifestyle and occupation.

The only way to know for sure how much your insurance policy will cost is by requesting a life insurance quote.

Did You Know?
More than half of Americans overestimate the cost of life insurance by as much as threefold, according to LIMRA's Top Misconceptions about Life Insurance. This is especially true for younger generations.

Average Policy Cost

43% of Millennials estimate the yearly cost of term life insurance at $1,000. Yet, the cost for a healthy 30-year-old is around $170 per year.2

 How Much Life Insurance Do I Need?

Answer a few questions about your life situation to estimate how much coverage you might need.

How many years is your family relying on your annual income?
Advanced Calculator
Final Expenses
Coverage Amount $0
Get My Free Quote Coverage Amount

Common Life Insurance Questions

What is the process for purchasing a life insurance policy?

Here are the steps to get life insurance:

  1. A financial representative helps determine your needs
  2. Request a quote
  3. Submit an application
  4. Get a life insurance medical exam
  5. Application goes to underwriting
  6. Once approved, accept your policy and pay the first premium

What does life insurance cover?

Your beneficiary can use the death benefit to cover a variety of expenses. In short, life insurance covers you and can help with your long-term financial security. Common uses are for mortgage payments, college expenses, outstanding debt, final expenses and other everyday costs.

When should I buy life insurance?

The best time to buy life insurance depends on your particular life situation but often occurs when you experience a major life event, like getting married, buying your first home, having a baby, owning a business or transferring wealth.

Who might need life insurance?

Your life insurance needs generally depend on your life stage and situation. Here are a few different scenarios to consider:

Doesn't my employer’s life insurance benefit cover me?

The majority of employer-sponsored life insurance policies are only in force while you are employed. When you leave your job, this coverage usually ends.

Get Your Life Insurance Quote Today

We're here to help make this process a little easier with financial professionals ready to assist you on your life insurance journey.
Give us a call 866-832-7714 866-832-7714

Why Western & Southern?

We have a heritage of providing life insurance for over 135 years. Our financial ratings from the major rating agencies are indicators of our financial strength, offering you the stability you can count on. As one of the strongest life insurance groups, we know how to help protect your financial future.

Financial Strength

established 1888

Longevity & Stability

96 comdex ranking

Financial Ratings

1 2023 Insurance Barometer Study, LIMRA and Life Happens
2 Top Misconceptions About Life Insurance

There must be enough cash value in the policy to cover monthly charges if a lower premium is paid than the amount selected at issue or if a premium payment is skipped. Additional premium payments may need to be made to keep the policy in force.

Loans will accrue interest. Loans and withdrawals may generate an income tax liability, reduce the Account Value and the Death Benefit, and may cause the policy to lapse. The policy may be issued as a Modified Endowment Contract (MEC) for tax purposes. Any withdrawals or surrenders could result in a taxable event. Keep in mind that cash values may take years to accumulate, unless a large premium is paid up front.