joyful spender life is fun

Joyful Spender

You live life in the moment and are all about enjoying it. You don’t want to spend a lot of time thinking about finances, but that doesn’t mean that you don’t care. You just want someone to help you figure out your financial plan and then you won’t have to worry about it. You value saving for the future and retirement, but you consider yourself a spender rather than a saver.
joyful spender finances
Focused on the present & living in the moment
joyful spender relationships
Prefer to delegate finances
joyful spender motivations
Able to splurge every now & then
9 percent of the people in the U.S. are just like you
joyful spender riding bike while traveling

You'd Rather Not Think About Finances

Your top motivation for finances is to be financially free, so you can continue enjoying life’s greatest moments. When it comes to your personal finances, you likely don’t follow a strict plan and your preference is to have someone trusted handle that part of your life for you. You’re focused on the living in the present, so while you care about finances, you don’t enjoy managing them or spending a lot of time dealing with them. You may consider yourself to be more of a spender, than a saver. However, you believe getting out of debt is just as important as paying for a vacation.
preferred financial representative involvement level 30% prefer assistance and 15% prefer no assistance allocating portfolio 29% prefer assistance and 11% prefer no assistance choosing individual investments 23% prefer assistance and 13% prefer no assistance finding the right financial products

You Want a Financial Partner 

If you have a relationship with a financial representative, you have probably delegated most of your financial duties to them — including portfolio allocation, investment decisions and finding appropriate products. It's likely that you found your financial representative through a referral. 

Don’t worry if you don’t have a financial representative yet, about 6 in 10 of Joyful Spenders have yet to make that commitment. It seems like your top barrier to finding that perfect partner in finances is that you just don’t know where to begin. That seems to be a common theme among all segments. We get it, this subject can be a little overwhelming!
joyful spender room service taking mobile image

You're Motivated by Your Next Adventure

Your first thoughts everyday are about your next adventure because you're enjoying all that life has to offer. You’re also likely motivated to get your finances in order because, well, let’s face it, you want to splurge every now and then and feel okay about doing it. When choosing a financial institution, you are motivated to choose one that is secure and stable and helps you make good financial decisions. Having a hands-on financial representative who you can trust and will keep you updated is something you value. 

Articles Just for You

Enjoying the fun part of life is way more important to you, but we hand selected these articles that may be able to help you do just that and work on your finances at the same time.

Delegate Your Finances to Someone You Can Trust

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financial attitudes of the united states segmentation study

Want More of the Detailed Data?

Download our full research report to learn more about how we conducted the research and to see more data behind your financial style. 

Download Financial Attitudes of the U.S. Segmentation Study (PDF)


*Based on the statistically relevant population within the U.S. market was surveyed within the following parameters: Ages 25-70, minimum household income of $40,000, primary or shared financial decision-makers, and openness to the idea of financial products.

Research study conducted in 2018 by Western & Southern Financial Group. Quantitative and qualitative study of financial attitudes of the U.S. within ages 25-70; $40K+ household income; and openness to financial products. Six categories emerged based upon cluster analysis of a variety of attitudes regarding financial motivations. An algorithm guides the placement of participants into a segment based upon answers to the key differentiating data points.