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Use the free look period to check if your policy matches your needs.

What Is a Life Insurance "Free Look Period"?

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Free Look Period DefinitionFree Look Period Definition

Key Takeaways

  • The "free look" period is a legally mandated time during which policyholders can review and cancel their life insurance for a full refund of premiums paid.
  • The free look period usually lasts 10 days, but this can change from state to state because each state has its own rules.
  • Use the "free look" period to read through your policy, understand what it says, and talk to your financial representative about any questions or concerns.
  • Cancel your policy during the free-look period by immediately notifying your insurer and understanding the steps for a full refund.
  • The free look period enhances consumer satisfaction by allowing changes to life insurance policies before surrender charges apply.

When it comes to financial decisions like life insurance, it’s important to get coverage that fits your needs. A free look period gives you time to review your new policy after it’s issued. By law, most policies include this review window, allowing you to confirm the coverage details and decide whether the policy is right for you.

This period can also give you time to continue working with your financial representative to ask questions, request clarification, or address any remaining concerns before the policy becomes final.

How Free Look Periods Work

A free look period is a consumer protection built into most modern life insurance policies. It gives you the right to cancel a new policy within a set number of days, no explanation required. If you cancel during this window, the insurance company must refund any premiums you paid, with no surrender charges.

The free look period begins when you receive your policy. It typically lasts 10 days, though the exact timeframe depends on state law and can vary widely.

Did You Know?
Free look periods benefit the consumer by providing this opportunity to return the policy for a full refund.

Because this window is limited, it’s worth reviewing your policy as soon as it arrives. Once the free look period ends, canceling the policy must follow the policy’s terms and may involve surrender charges or other fees.

When Does the Free Look Period Begin?

The free look period is a state required window that lets you review a new life insurance policy and cancel it without financial penalties. If you cancel before the period ends, the insurance company must refund your premium payments in full, with no surrender charges.

The free look period begins when you receive your life insurance policy.

How Long Is the Free Look Period?

All 50 states and Washington, D.C., require a free look period for life insurance policies. This gives you time to review a new policy and cancel it for a full refund if it does not meet your needs. In most states, the free look period is 10 days, though some allow 20 or 30 days. When you buy a policy, check your state’s rules so you know how much time you have to review your coverage.

What to Do During Your Free Look Period

You may already understand the main aspects of your insurance coverage, but your policy includes all terms and provisions, including details you may not have considered.

Tip
Once you have the policy, you have a chance to review every detail and learn more about your coverage.

When you receive your policy, take time to read it carefully. If you have questions about your coverage or any policy provisions, contact your financial representative during the free look period. This review can help you decide whether to keep the policy or request a refund of premiums and possibly choose a product that better fits your needs before surrender charges apply. 

If you decide to cancel, notify your insurance company or financial representative right away and ask about any requirements you must meet to use the free look period.

Final Thoughts

Overall, free look periods are a win for consumers. Because while this extra period of review could prove useful if any complications crop up, the goal is for you to end up with coverage that works for both you and your family.

   Use your life insurance free look period to make sure your policy meets your needs. Request a Free Life Insurance Quote  

Frequently Asked Questions

Is the free look rider the same for term and permanent life insurance?

The free look rider applies to both term and permanent life insurance, but how refunds are handled may differ slightly. Permanent policies may involve additional disclosures due to cash value features. The cancellation rights themselves are generally consistent.

What is the difference between a free look and a grace period?

A free look allows you to cancel a new policy for a refund shortly after delivery. A grace period applies later and gives extra time to pay missed premiums without losing coverage. These protections serve different purposes and occur at different stages.

Does canceling during the free look period affect future insurability?

Canceling during the free look period does not typically impact your ability to apply for life insurance later. The policy is treated as if it never took effect. Future applications are still based on age, health, and underwriting guidelines.

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IMPORTANT DISCLOSURES

Information provided is general and educational in nature, and all products or services discussed may not be provided by Western & Southern Financial Group or its member companies (“the Company”). The information is not intended to be, and should not be construed as, legal or tax advice. The Company does not provide legal or tax advice. Laws of a specific state or laws relevant to a particular situation may affect the applicability, accuracy, or completeness of this information. Federal and state laws and regulations are complex and are subject to change. The Company makes no warranties with regard to the information or results obtained by its use. The Company disclaims any liability arising out of your use of, or reliance on, the information. Consult an attorney or tax advisor regarding your specific legal or tax situation.