Fabric by Gerber Life, a life insurance innovator helping parents protect their family’s financial future, announced a new term life product alongside a reimagined online application experience. Leveraging a quick and easy application experience and an industry-leading accelerated underwriting process, customers can apply for a term life insurance policy in less than 10 minutes and receive an instant offer and competitive final pricing – without medical exams or complex paperwork. This new product from Western & Southern Financial Group was developed exclusively on the Fabric by Gerber Life platform to maximize consumer value.
Built by parents, for parents, Fabric by Gerber Life focuses on making things simple and fast without compromising value. This mobile-first experience balances convenience with the human touch of non-commissioned, licensed insurance specialists, who are available to provide personalized support along the way.
“Fabric by Gerber Life continues to transform life insurance by making it more personalized, instant and affordable for families,” said Adam Erlebacher, CEO and co-founder of Fabric Technologies. “This new term life product offers the best of all worlds, combining the ease of Fabric's modern digital platform and Gerber Life’s trusted brand, backed by the financial strength of Western & Southern Financial Group.”
This milestone follows Western & Southern’s acquisition of Fabric Technologies last January to accelerate digital initiatives and offer additional consumer-focused financial solutions from its Gerber Life brand. “Launching this new product on a fully digital platform makes it easier for parents to get the services they need, when and how they need it,” said Jill McGruder, Western & Southern’s enterprise chief marketing officer. “The Fabric platform is intuitive and customers can rest assured that they are getting a competitively-priced product backed by a trusted, 134-year old life insurer.”
In addition to their new term product, Fabric by Gerber Life also provides free legal wills, access to college savings funds, and tools to help parents protect their family’s financial future—all in an easy online experience.
About Fabric by Gerber Life
Fabric by Gerber Life is a new addition to the Gerber Life family, offering parents more ways to help protect their family's financial futures. Fabric by Gerber Life makes purchasing life insurance easy and affordable, and offers tools such as free wills, access to college savings funds, and more. It’s digital convenience with a brand trusted by millions of consumers for over 50 years.
Fabric by Gerber Life offers policies issued by Western-Southern Life Assurance Company, a Western & Southern Financial Group company (with a heritage dating back to 1888), rated "A+" ("Superior") for financial strength by A.M. Best1. Policies are sold by Gerber Life Agency, LLC, a licensed insurance agency and also a Western & Southern Financial Group company. Gerber Life Insurance Company continues to offer additional life insurance protection for all members of the family, from babies to seniors. Learn more about Fabric by Gerber Life at meetfabric.com.
1 Western-Southern Life Assurance Company’s A+ Superior A.M. Best Rating: Superior ability to meet ongoing insurance obligations (second highest of 13 ratings; rating held since June 2009). Ratings are subject to change from time to time. The ratings shown here are correct as of 09/03/2022. For more information about a particular rating or rating agency, please visit the website of the relevant agency.
About Western & Southern Financial Group
Founded in Cincinnati in 1888 as The Western and Southern Life Insurance Company, Western & Southern Financial Group, Inc., a Fortune 500 company, is the parent company of a group of diversified financial services businesses. Its assets owned ($66 billion) and managed ($35 billion) totaled $101 billion as of June 30, 2022. Western & Southern is one of the strongest life insurance groups in the world. Its seven life insurance subsidiaries (The Western and Southern Life Insurance Company, Western-Southern Life Assurance Company, Columbus Life Insurance Company, Gerber Life Insurance Company, Integrity Life Insurance Company, The Lafayette Life Insurance Company, and National Integrity Life Insurance Company) maintain very strong financial ratings. Other member companies include Eagle Realty Group, LLC; Fort Washington Investment Advisors, Inc.;1 Gerber Life Agency2; IFS Financial Services, Inc.; Touchstone Advisors, Inc.;1 Touchstone Securities, Inc.;3 W&S Brokerage Services, Inc.;1,3 and W&S Financial Group Distributors, Inc. Western & Southern is the title sponsor of seven major community events every year, including the Western & Southern Open, a premier event in the U.S. Open Series played each August by the world’s top-ranked professional male and female tennis players.
1 A registered investment adviser.
2 Gerber Life is a registered trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company. In the State of California, Gerber Life Agency, LLC is known as and does business as Gerber Life Insurance Agency, LLC.
Gerber Life is a registered trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company.
In the State of California, Gerber Life Agency, LLC is known as and does business as Gerber Life Insurance Agency, LLC.
Term Life Insurance Policy Series ICC22 2205-4004 WSA (and state variations where applicable) issued by Western-Southern Life Assurance Company, Cincinnati, OH which operates in DC and all states except NY, and distributed by Gerber Life Agency, LLC using Fabric Technologies. Gerber Life Agency, LLC is an affiliate of Gerber Life Insurance Company (est. 1967). All are members of Western & Southern Financial Group (Western & Southern).