Michael A. Bacon Named Vice President of Sales at Western & Southern Life

Western & Southern Life •
Michael Bacon headshot

Michael A. Bacon has been named vice president of sales at Western & Southern Life. He is responsible for top-line production, execution and management of field sales activities across the U.S. 
“A proven leader with a long track record of accomplishments and success, Mike is the perfect choice for this position,” said Troy Brodie, president and chief marketing officer, W&S Agency Group. “He will play a key role in our company’s growth as we help provide middle-market consumers with solutions to their financial needs.”

After joining Western & Southern Life in 1999 as a financial representative in Akron, Ohio, Bacon was promoted to staff manager in the same year, agency manager in 2004, and divisional vice president in 2018. During his tenure, Bacon won the company’s President’s Trophy in 2014 and the Divisional Vice President’s Achievement Cup in 2019 and 2020. 

Bacon attended Akron University on a tennis scholarship, where he earned a bachelor’s degree in business and organizational communications with a minor in sales management. He holds series 6, 63, 26 and has earned LUTCF and LLIF designations. 

Bacon resides in Cincinnati with his wife, Amy, and their three children, Emma, Emerson and Eli.