Western & Southern Financial Group has won the 2021 Confirmit Achievement in Customer Excellence (ACE) award for our Heart of the Customer™ program for the third year in a row. This achievement recognizes Western & Southern for our customer experience strategy, which focuses on listening to customers, understanding their changing needs and applying those insights to initiatives that continuously improve our customers’ experiences in order to better serve their financial needs.
Western & Southern's Heart of the Customer™ approach leverages the authentic voices of our customers and producers to help design experiences that make it easy to do business with us, add proactive value beyond great products and solutions, and create “Magical Moments” for the customers we have the privilege to serve.
The Western & Southern customer experience team continues their unrelenting work to understand our customers and distribution partners’ shifting needs, behaviors and expectations, especially vital during this unique time. The team then works with leadership and associates across the enterprise to share these changing dynamics and design experiences that exceed the needs of our customers and producers, ultimately building valuable lifelong relationships. The ability to carefully listen and learn from our various customers is at the heart of becoming customer obsessed.
Confirmit (now Forsta) is a leading global solutions provider for Voice of the Customer, customer experience and market research.