Western & Southern Financial Group (Western & Southern) has launched business accounts on Pinterest and Instagram to educate and inform consumers on financial topics.
Many of Pinterest’s 250 million monthly users are using the site to plan life moments. It is during such moments that Western & Southern can help. To serve consumers in meeting their different needs for life insurance, investments and retirement, Western & Southern provides financial solutions at every life stage.
With more than 1 billion users every month, Instagram is the second most popular social media platform after Facebook. Sixty percent of users discover products on the platform , which provides Western & Southern an ideal opportunity to engage with customers with content appealing to them.
Topics covered by Western & Southern on Pinterest and Instagram focus on life moments such as buying a home, getting married, becoming a parent, retiring, and improving health and financial wellness. Consumers can also find Western & Southern on Facebook, Twitter and LinkedIn.