Cincinnati will take its place on the global stage this weekend as the Western & Southern Open kicks off nine straight days of world-class tennis in the region. Western & Southern Financial Group is serving as the tournament’s title sponsor for the 22nd consecutive year, making it the longest title sponsor among the nine worldwide prestigious ATP Masters 1000 events.
“The Western & Southern Open is one of Greater Cincinnati’s most beloved traditions,” said John F. Barrett, chairman, president and chief executive officer of Western & Southern Financial Group. “The tournament has a tremendous impact on the local economy – roughly $80 million annually – and it uniquely showcases Cincinnati to tennis fans across the world. We are honored to serve as title sponsor again this year.”
The tournament also has had a significant impact on local nonprofits, donating more than $11 million since 1974 to numerous organizations, including Cincinnati Children’s Hospital Medical Center, the Barrett Cancer Center at the University of Cincinnati, and Tennis for City Youth. Western & Southern’s title sponsorship helps ensure that the tournament can continue these philanthropic endeavors.
“Western & Southern Financial Group is committed to growing Greater Cincinnati, and the tournament has been a significant factor over the years in making this region an ideal place to live, work and celebrate life,” Barrett said.
This year’s tournament includes a number of facility upgrades geared toward enhancing the experience for both fans and players. A new Fan Zone, positioned between the North Gate and Center Court, will feature additional shade, greenspace, florals, an entertainment stage, and an 80-foot video wall with live footage of the matches. There will also be a new VIP viewing deck, expanded food and beverage options, new luxury seating areas, additional video boards and upgraded player facilities.
Centered in Mason, Ohio, the Western & Southern Open has called Greater Cincinnati home since 1899 and is the nation’s oldest tennis tournament still played in its original city.