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W&S Financial Group Distributors Introduces Faster, Simpler Life Insurance Sales

W&S Financial Group Distributors •
financial representative with laptop

Seeking to increase satisfaction with speed, W&S Financial Group Distributors, Inc., wholesale distributor of annuities and life insurance for Western & Southern Financial Group (Western & Southern), is bringing a faster, simpler life insurance application process to banks.

Improvements for Legacy Forward II single premium universal life insurance include simplified, accelerated pre-underwriting* and 24/7 application submission.** Under the enhanced process, the client submits basic identification information and consents to a prescription check. Within about 90 seconds, the advisor is notified that either the client can proceed to the full application or the advisor has opportunity to pivot to an alternative better suited to that client.

Taking advantage of this streamlined process, advisors can quickly identify clients who are a good policy fit before completing the full application,” said Mark E. Caner, MBA, AEP, ChFC, CLU, CFP®, president of W&S Financial Group Distributors. “Simplifying and accelerating the service experience improves it for the advisor as well as for the client.”

Designed to address the needs of the underserved middle and moderately affluent markets, Legacy Forward II leverages one premium payment into a larger tax-free gift for a named beneficiary, such as a family member or a charity. Legacy Forward II combines tax-deferred living benefits with the tax-free death benefit of life insurance.

Legacy Forward II is issued by Western-Southern Life Assurance Company or National Integrity Life Insurance Company and available through financial institutions that market Western & Southern products.

* The new app process is available for Legacy Forward® SPWL in DE only. The previous app process remains for CA.

** Conditions apply.


About W&S Financial Group Distributors, Inc.

W&S Financial Group Distributors, Inc. distributes fixed, variable and immediate annuities and life insurance products from Western-Southern Life Assurance Company, The Western and Southern Life Insurance Company, Integrity Life Insurance Company and National Integrity Life Insurance Company, all member companies of Western & Southern Financial Group, Inc. Variable products are distributed through Touchstone Securities, Inc.* Marketing through a national network of broker-dealers, financial advisors, independent agents and financial institutions, W&S Financial Group Distributors assists financial professionals in helping individuals invest for, live in and manage risk during retirement. Find more information in our media center.


*A registered broker-dealer and member FINRA / SIPC.


About Western & Southern Financial Group

Founded in Cincinnati in 1888 as The Western and Southern Life Insurance Company, and celebrating 130 years this year, Western & Southern Financial Group, Inc. (Western & Southern), a Fortune 500 company, is now the parent company of a group of diversified financial services businesses. Its assets owned ($48.3 billion) and managed ($26.2 billion) total $74.5 billion as of June 30, 2018. Western & Southern is one of the strongest life insurance groups in the world. Its six life insurance subsidiaries (The Western and Southern Life Insurance Company, Western-Southern Life Assurance Company, Columbus Life Insurance Company, Integrity Life Insurance Company, The Lafayette Life Insurance Company and National Integrity Life Insurance Company) maintain very strong financial ratings. Other member companies include Eagle Realty Group, LLC; Fort Washington Investment Advisors, Inc.;1 IFS Financial Services, Inc.; Peppertree Partners LLC;1 Touchstone Advisors, Inc.;1 Touchstone Securities, Inc.;2 W&S Brokerage Services, Inc.;2 and W&S Financial Group Distributors, Inc. Find more information on the Western & Southern family of companies. Western & Southern is the title sponsor of six major community events every year, including the Western & Southern Open, a premier event in the U.S. Open Series played each August by the world’s top-ranked professional male and female tennis players.

1A registered investment advisor.

2A registered broker-dealer and member FINRA / SIPC.

Review our current financial ratings.


Western-Southern Life Assurance Company, Cincinnati, OH, operates in DC and all states except NY. National Integrity Life Insurance Company, Greenwich, NY, operates in ME, NH, NY and VT. Legacy Forward II, single premium universal life policy series ICC12 1301-3030 WSA, ICC12 1301-3030 NIL, 1301-3030 NIL NY.


Life insurance products are not bank products, are not a deposit, are not insured by the FDIC or any other federal entity, have no bank guarantee and may lose value.