Identity Streamlined for Better Business Alignment

W&S Financial Group Distributors •
Identity streamlined better business alignment

CINCINNATI - Aug. 3, 2011 - Western & Southern Financial Group (Western & Southern) announces that the annuity and life products issued by member companies Integrity Life Insurance Company, National Integrity Life Insurance Company and Western-Southern Life Assurance Company now are represented by a single brand - W&S Financial Group Distributors.

Logos for the three issuing companies are being phased out as they are aligned under the logo of W&S Financial Group Distributors, the national wholesale distribution agency for annuities and life insurance for Western & Southern:

W&S Financial Group Distributors Logo

"Aligning our issuers under the single W&S Financial Group Distributors logo foremost provides a visual anchor tied to the financial strength of our parent organization, Western & Southern," said Mark E. Caner, president of W&S Financial Group Distributors. "Recognizing the power and clarity of a unified identity, this action focuses our marketing message as a top provider of annuity and life insurance products. Our brand consolidation provides cohesion, consistency and clarity among our distribution channels."

Issuing company names will remain on marketing materials to identify the issuers and maintain the connection that many financial advisors have with those companies. Below is an illustration* of the brand alignment:

Brand Alignment Chart

 *This is for illustrative purposes only and does not reflect the organization's legal structure.


About W&S Financial Group Distributors, Inc.
W&S Financial Group Distributors, Inc. distributes fixed, variable and immediate annuities and life insurance products from Western-Southern Life Assurance Company, The Western and Southern Life Insurance Company, Integrity Life Insurance Company and National Integrity Life Insurance Company, all member companies of Western & Southern Financial Group, Inc. Variable products are distributed through Touchstone Securities, Inc.2 Marketing through a national network of broker-dealers, financial advisors, independent agents and financial institutions, W&S Financial Group Distributors assists financial professionals in helping individuals invest for, live in and manage risk during retirement.

About Western & Southern Financial Group, Inc.
Western & Southern Financial Group (Western & Southern) is a Cincinnati-based diversified family of financial services companies with assets owned, managed and under our care in excess of $51 billion as of December 31, 2010. A Fortune 500 company, Western & Southern has received Standard & Poor's AA+ Very Strong rating (one of the eight highest-rated life insurance groups in the world), A.M. Best's A+ Superior rating, Fitch's AA Very Strong rating and Moody's Aa3 Excellent rating, all with a Stable outlook. With a heritage dating to 1888, the group's affiliates include The Western and Southern Life Insurance Company; Western-Southern Life Assurance Company; Capital Analysts Incorporated;1, 2 Columbus Life Insurance Company; Eagle Realty Group, LLC; Fort Washington Investment Advisors, Inc.;1 Fort Washington Savings Company;3 IFS Financial Services, Inc.; Integrity Life Insurance Company; The Lafayette Life Insurance Company; National Integrity Life Insurance Company; Touchstone Advisors, Inc.;1 Touchstone Securities, Inc.;2 and W&S Financial Group Distributors, Inc. Western & Southern is the title sponsor of the Western & Southern Financial Group Masters and Women's Open tennis tournaments.

1 A registered investment advisor.
2 A registered broker-dealer and member FINRA/SIPC.
3 Member FDIC.

Ratings refer to the claims-paying ability of the insurance company and not to the safety, stability or performance of any investment product. Ratings are current as of August 8, 2011, and are subject to change.

No bank guarantee 
Not a deposit 
May lose value
Not FDIC/NCUA insured 
Not insured by any federal government agency